MAM
Grand Emvies goes to ibs; HUL wins Media Client of the Year
MUMBAI: The glittery and boisterous night of the 13th edition of the award ceremony saw ibs walking away with the Grand Emvie.
Last year’s Grand Emvie was taken home by Madison Media Infinity for its Saffola life-saving Private Heart campaign.
In the overall agency tally list, ibs scored 65 points with three gold awards and stood at the seventh position.
 |
|
The ibs team ecstatic on winning the Grand Emvie
|
Before the announcement of the Best Media Client of the Year award (120 points), the room echoed with the chants of HUL, which went on to win the prestigious award. Cadbury India (now a unit of Mondelez) which was the winner last year, finished second this time with 85 points.
The second position was bagged by Lodestar UM with 150 points which lost out to Mindshare by a tiny margin. The agency which came fifth last year, won five golds, seven silvers and one bronze last night.
The COO of the agency Nandini Dias was ecstatic at winning the maximum golds and said, “When you miss by a really small margin one delves more on what didn’t happen than what happened. So, it took some shaking people up to get everyone in a happy mood, but now we are in a celebration mood.”
 |
|
HUL won the Media Client of the Year award for being innovative and taking chances
|
The third time lucky in a row, Maxus, retained its third place for the third year with 120 points. It took home three golds, six silvers and three bronzes. “The win has been satisfactory on a standalone basis and domination of awards of in the digital space. That‘s the good part for a agency born in the digital age. However we felt we dint convert enough of our shortlists to awards as Maxus keep getting shortlisted the maximum and when it comes to awards, other agencies seem to convert better. We need to work harder on the packaging and presentation,” said Maxus managing director south Asia Ajit Varghese.
The newest entrant to the Emvies, Ogilvy India, stood fourth with 85 points and won four golds, two silvers and one bronze. And, Madison Media Pinnacle, which came second, last year, finished in the fifth place with 85 points.
The Emvies, which is organised by The Ad Club, recognises the breakthrough innovations in Indian media by the agencies and allows them to gauge how each of them compare against each other. The night ended with a high as everyone wished for a bigger and better fight next year.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
