Brands
GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad
MUMBAI: GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding on the giant screen and collaterals for cheering at the stadium.
Along with this, there will be a stand named as ‘GRADO’ reserved for ardent Sunrisers fans on their home turf. An experiential space will also be created for the cricket aficionados. While there will also be tickets for the team’s channel partners, the sixer of this collaboration is GRADO’s tie-up with key SRH players, namely Kane Williamson, Bhuvneshwar, Vijay Shankar, and Yusuf Pathan. Along with making numerous runs on-field, the team members are all set to bowl us over via a shoot in cotton collection fabrics from GRADO.
Speaking about the association, GRADO mentor Rajendra Agarwal said “The opportunity to collaborate with Sunrisers Hyderabad as their Principal Sponsor was a momentous stride for us. Our brand and SRH have a lot in common – team spirit, hard-work, well-synced functions, and continued dedication. These synchronicities also abetted the launch of our Cotton Collection. The SRH team perfectly dovetails into our brand ethos of simplicity and sophistication.”
Delighted about this alliance, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to welcome Grado as the principal sponsor with Sunrisers Hyderabad for the forthcoming season Grado is a prestigious brand in the luxury fabric segment and their philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be exhilarating, and hopefully in our case, a triumphant journey ahead.”
Brands
Reliance Retail acquires Priyanka Chopra Jonas’s haircare brand Anomaly
India’s biggest retailer bets on clean, vegan haircare as it muscles into the country’s fast-growing beauty market
MUMBAI: Reliance Retail has acquired Anomaly, the global haircare brand founded by actor and entrepreneur Priyanka Chopra Jonas, in a move that hands India’s largest retailer full ownership of one of the more internationally recognised homegrown beauty labels. Financial terms were not disclosed.
The deal covers Anomaly’s trademarks, brand assets and digital properties, giving Reliance Retail complete ownership of the brand’s intellectual property and digital ecosystem. Chopra Jonas, who launched Anomaly in 2021, will stay on as creative director, overseeing innovation, product development and brand vision.
Built on a clean, vegan and high-performance positioning at accessible price points, Anomaly has established an international presence across multiple global markets since its launch. Reliance Retail now plans to scale the brand aggressively through its expansive offline retail network and omnichannel platforms, including Tira, its beauty retail arm. India will be a priority market, with a focus on developing products tailored to Indian hair and scalp needs. The company also has its eye on North America, the United Kingdom and the Middle East.
Isha Ambani, who oversees Reliance Retail’s consumer businesses, was forthright about the strategic logic. “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands,” she said. “Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem.” She added that Reliance saw “immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”
Chopra Jonas framed the acquisition as a milestone rather than an exit. “This is a defining moment for Anomaly,” she said. “What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter.” She added that Reliance’s “scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world.”
The acquisition slots neatly into Reliance Retail’s broader push into premium and digital-first consumer brands across fashion, beauty and personal care. In a beauty market growing at pace and increasingly receptive to clean, ingredient-conscious formulations, Anomaly gives Reliance a brand with genuine international credibility and a founder whose global profile does the marketing almost by itself. For Chopra Jonas, it means her haircare label gets the retail muscle of India’s most powerful consumer conglomerate behind it. Not a bad chapter two.
