Ad Campaigns
GPlus launched ‘The Tenure Campaign’ to mark ten years of publication
Mumbai: GPlus, Guwahati’s leading English weekly and hyper-local media brand, announced the launch of ‘The Tenure Campaign’ or Tenure Campaign, celebrating 10 years of being the city’s voice and media companion. The Campaign is celebrating this significant milestone by taking over the billboards of the city, sharing interesting anecdotes and powerful messages for the city, its people and all the readers which is coinciding with the upcoming 2024 General Elections. The campaign talks about the brand in the currently prevailing political environment making the messaging extremely contextual and relevant.
Earlier this year, the media house launched the GPlus Super app, a significant step towards the ever evolving digital landscape. This innovative product transcends traditional media boundaries, connecting, informing, and benefiting the people of Guwahati through its various features. From Big deals for discounts, and exclusive offers, to Citizen Journalism for encouraging hyper-local journalism and free classifieds wherein one can discover opportunities and post free ads. The App also helps people to network and connect for advice and recommendations through the Guwahati Connect feature which is a community/ forum. The app has over 25,000 active users across iOS and Android platforms.
Speaking about the milestone, GPlus founder and publisher Sunit Jain said, “Curiosity has been the driving force behind our journey at GPlus. We’ve thrived on asking questions, seeking knowledge, and staying curious for a solid decade. We cater to our readers, the heartbeat of our community, who share our insatiable inquisitiveness for updates and information around this city that we all love so much.”
Adding to it, GPlus CEO Sidharth Bedi Varma, shared, “From our inception in 2013, GPlus has evolved, embracing the pulse of the times and the vibrant spirit of Guwahati. Our journey has been a shared one, fueled by the energy and contributions of the very people who call this city home. Today, I can confidently say that GPlus isn’t just a publication; it’s a collective effort, a platform owned by the people, for the people.”
For the past ten years, GPlus has been more than just a media network; it has been the pulse of Guwahati, capturing its essence through its weekly tabloid, social media presence, and signature events like the Guwahati Food Awards, Guwahati Theatre Festival, Campus Talks among others. GPlus today boasts a vibrant community of over 700,000 organic fans and followers across various social media channels. In addition to its social media presence, GPlus has a readership of around 10 million people on its website every year, serving as a digital companion to its readers for everything around the city.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
