MAM
GOZOOP group bags integrated marketing mandate for Fit AF
Mumbai: GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.
As part of the mandate, GOZOOP group will be enhancing the brand’s positioning among the target audience with strategic communication. They will be responsible for optimizing the brand search engine results and digital media capabilities as well as maintaining a consistent voice across media platforms through PR strategies. Leveraging the new age vision and mission of the brand, GOZOOP Group will also ideate and manage influencer led communications to reach out to a larger set of audiences.
With a unique blend of protein and distinguished flavors, the aim is to offer a wholesome fitness regime and be the preferred partner for enthusiasts that live, breathe and speak fitness in a truly Indianised way. Fit AF operates under the parent company Fitride Labs Pvt. Ltd.
Fitride Labs chief executive officer & director Aman Lalwani shared, “We believe that it is an impeccable communication strategy that helps a brand set itself apart in a populated market. It helps in the establishment of a truly distinct image that consumers can relate to. With GOZOOP Group’s experience along with their passionate & creative workforce, we are positive that it will be a victorious partnership.”
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
