Ad Campaigns
Govt takes video contest route to create consumer awareness
NEW DELHI: A video contest for consumer awareness of the ‘Jago Grahak Jago’ multimedia campaign has been announced by the department of consumer affairs to create awareness amongst consumers about their rights and redressal mechanisms available to them as well as their duties.
“Jago Grahak Jago” tagline, now a household term, needs to be strengthened by making consumers aware of their rights.
Details of the campaign are on the Department’s website www.consumeraffairs.nic.in and its twitter handles- @consaff and @jagograhakjago.Details of contest are available on mygov.in.
The participants are required to upload video clips of not more than two minutes duration on the theme “Consumer Awareness”. The language of the video clip would be either Hindi or English.
The last date for submission of entries would be 20 August 2017, and there are three prizes of Rs 50,000; Rs 30,000; and Rs 20,000. All prizes will also carry a certificate of appreciation from this Department
The entries should be original work of the participant(s) and must not infringe the Intellectual Property Rights of any third party. An entry could be an individual or a team project.Every entry should be accompanied by a brief explanation. An individual can send multiple entries. The results will be placed on the website of the Department tentatively within eight weeks from the last date of receiving the entries.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
