Ad Campaigns
Govt launches ad to help end same-gender bias in women
NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.
The campaign, #IamThatWoman. has been launched by the ministry of women and child development.
Through the campaign, the ministry seeks to highlight the various aspects of women standing ‘by’ and ‘for’ women. The ministry has urged people to shun stereotypes associated with women harming other women. Twitter and Facebook users have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman.
Minister for women and child development Maneka Sanjay Gandhi said, “When a woman has the support of her womanhood, she can be unstoppable. Through this campaign, we aim to shed light on the enormous contributions made by women for women. A woman can be her daughter-in-law’s best companion. It is time we did away with the ‘in-law’ in ‘daughter-in-law’. A woman manager can easily empathise with her female juniors and help them climb the ladder of success. Likewise, a landlady’s affection towards a female tenant makes a world of difference in making the young girl feel at home, away from home.”
The minister has asked women to join the #IamThatWoman campaign and spread the message that “a woman can move mountains for another woman.”
Posts can be made on the links:
Twitter Minister: @ManekaGandhiBJP;
Twitter Ministry: @MinistryWCD;
Facebook Minister: @ManekaGandhiOfficial;
Facebook Ministry: @MinistryWCD
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
