MAM
Govt cracks whip on use of tobacco products in media
NEW DELHI: The Government has directed that all films and television programmes made before 14 November 2011 and showing consumption of tobacco or liquor will have to mandatorily display anti-tobacco health spots or messages of minimum thirty seconds duration each at the beginning and middle of the film or the television programme.
There will also be an anti-tobacco health warning as a prominent scroll at the bottom of the screen during the period of such display. Such programmes will be telecast at timings that are likely to have least viewership of minors.
This has been stated in the rules for Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) [second amendment rules] 2011.
These rules have been implemented from 14 November, 2011. The rules have been notified after consultation and taking into account the views of Information and Broadcasting Ministry to make it more practical and implementable.
For new films and TV programmes, the producers will have to give “a strong editorial justification” for display of tobacco products or their use to the Central Board of Film Certification (CBFC) along with UA certification.
The producers will also have to run a disclaimer of twenty seconds duration by the concerned actor regarding the ill effects of the use of such products, in the beginning and middle of the film or television programme; anti-tobacco health spots or messages, of minimum thirty-second duration each at the beginning and middle of the film or the television programme; and anti-tobacco health warning as a prominent scroll at the bottom of the screen during the period of such display.
The CBFC will also be asked to have a representative of the Health and Family Welfare Ministry.
In order to restrict blatant display of tobacco brands in old films and TV programmes these rules make it mandatory to crop /mask display of brands of cigarettes or any other tobacco product or any forms of product placement, close-ups and for new films and TV programmes such scenes shall be edited/blurred by the producer prior to screening. The ban on display of tobacco products or its usage also extends to promotional materials and posters as well.
The Ministry in a press note said for the tobacco industry, films provide an opportunity to convert a deadly product into a status symbol or token of independence. The role of movies as vehicles for promoting tobacco use has become even more important as other forms of tobacco promotion are constrained. This investment is part of a wider and more complex marketing strategy to support pro-tobacco social norms, including product placement in mass media, sponsorship and other modalities.
There are experimental and observational studies to show that tobacco use in films influences young people’s beliefs about social norms for smoking, as well as their beliefs about the function and consequences of smoking and their personal intention to use tobacco. Consistent with the findings of these epidemiological studies, a number of experimental studies have confirmed that seeing tobacco usage in film shifts attitude in favour of tobacco use, and that an anti-tobacco advertisement shown prior to a film with tobacco use blunts the effect of smoking imagery.
The Government had enacted the Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, in 2003 with the objective to protect the present and future generation from the adverse harm effects of tobacco usage and second hand smoke, through imposing progressive restriction.
According to Section 5 of the Act, all forms of advertisement (direct, indirect/ surrogate) promotion and sponsorship of tobacco products is prohibited. However, it was observed that when the advertising, promotion and sponsorship ban went into force, tobacco companies developed new marketing strategies to circumvent the law through depiction of tobacco use scenes and brand placement of tobacco products in movies.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
