MAM
GoSats teams up with Swiggy Instamart for asset-based rewards
Mumbai: GoSats, a pioneer in asset rewards and cashback, announces the recent conclusion of its strategic partnership with Swiggy Instamart. The partnership focused on offering the GoSats Elite Card worth Rs 999, completely free to Swiggy Instamart customers; The card came pre-equipped with an Rs 100 instant spendable balance and an additional 10% cashback in Gold/Bitcoin on all orders, up to Rs 100.
This marks yet another successful campaign for GoSats, who have previously collaborated with other prominent Indian e-commerce brands such as Myntra, Flipkart, Nykaa, Zomato, BigBasket and numerous others. At this recently concluded collaboration, Swiggy users in Bengaluru received a unique GoSats flyer with a QR code upon their grocery deliveries. The QR code allowed users to scan to claim the GoSats Elite Card free of charge and stand a chance to receive cashback from 100 premier brands.
Commenting on the incredible success of the partnership, GoSats co-founder & CEO Mohammed Roshan said, “We received a wonderful response from our partnership with Swiggy Instamart. Grocery delivery is on the rise in urban India, thanks to Swiggy Instamart, and the customers are always looking to get the best deals available out there. Grocery delivery now comes equipped with passive savings into asset classes via GoSats in a hassle-free way, exposing users to an entirely unique dimension to purchasing essentials.”
Since GoSats came into existence, it has been able to strike a meaningful interactive dialogue with its customers across India — enabling their financial planning and wealth creation conveniently and seamlessly. The firm allows users to swipe its cards anywhere to receive 1.5% cashback rewards, while also offering up to 20 per cent earnings on gift card purchases of top brands.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
