Ad Campaigns
GoQuest Digital Studios releases promo for Volkswagen Ameo Cup 2018; ropes in Dsport, Sharechat, Jio Cinema & Yupp TV as partners
MUMBAI: 10 races, 3 cities, 5 gruelling months and 20 racers all contending for the top spot, the Volkswagen Ameo Cup is India’s only one-make championship motorsports race that promises a rush of adrenaline! This year, GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, will showcase the event in a series that brings audiences much closer to all the racing action as the teams try to win India’s most coveted one-make motorsports title! The show, hosted by noted Indian presenter Sukhmani Sadana, released its first promo, flagging off the the Volkswagen Ameo Cup journey in style!
The GoQuest Digital Studios team has roped in Dsport as the official Broadcast Partner, Sharechat as the official social media partner, Jio Cinema as the show’s telecom partner. It also has Yupp TV (OTT partner), Girls XP (lifestyle partner) including YouTube, Facebook and Instagram.
For the first time ever, GoQuest Digital Studios will distribute the series across 50 countries apart from India. The studio has conducted a lot of research to understand the target audience touchpoints, with an aim to make motorsports a lifestyle sport amongst Indian motorsports enthusiasts. The show will be available in English, Tamil, Telugu and Malayalam and will be produced at a scale that has never been attempted before by any independent content studio/partner in India. Along with Sukhmani, the audiences will get an in-depth perspective of what it takes to be the best racer in the championship. Exclusive behind-the-scenes footage, immersive camerawork and great stories from every corner of the pit- garage involving the pit crew, race engineers, safety practitioners and the racers themselves promises an exhilarating experience.
Commenting on the Series, Darshan Bhatt, Director, GoQuest Digital Studios said “We at Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”
Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars adds “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing Motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation. With the integration of Volkswagen Brand and Motorsports, we take this sport to the next level by showcasing the capabilities of a German build carline “Ameo” specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.”
Speaking on the development, Sunil Kamath, Chief Business Officer, ShareChat said, "We are extremely excited to be associated with GoQuest Digital Studios for the Volkswagen Ameo Cup 2018 as its regional social media partner. We believe that this partnership is aligned with our company’s mission. With this association, ShareChat aims to fill a yawning gap by bringing motorsport content to our users and encourage motor racing followers on our platform. Our aim is to constantly add new content genres and we believe that this championship will provide ShareChat users with a diverse and incomparable experience."
Volkswagen Group India’s media and communications agency, PHD Media, also played a big role in providing insights from a brand’s perspective. The agency helped to develop stronger customer engagement and communication in the cities where the races were held creating a buzz that translated in great turnouts on the track!
Speaking of the same, Ms. Jyoti Kumar Bansal, CEO PHD Media India said, “The Volkswagen Ameo Cup is one of India’s well-known races and its uniqueness lies in the fact that it is India’s only One-make championship. The amount of excitement, suspense, and exhilaration that this race generates is unparalleled. This year, GoQuest Digital Studios’ complete vision and style of presentation of the race will surely have audiences enthralled, and we feel great to be a part of the spectacle.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
