MAM
Google to ban cryptocurrency ads
MUMBAI: In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be banned across the tech behehoth’s products
In a blog post on the company’s website yesterday, Google’s director of sustainable ads Scott Spencer cited the “unregulated” and “speculative” nature of many of the financial products being advertised.
Google’s decision mirrors a similar announcement from Facebook earlier this year that reflects a broader push by the advertising giants to rebuild user trust in their platforms.
Last year, Google struggled to address advertisers’ concerns that ads were being run alongside objectionable content.
The ban on crypto-related terms will begin from June this year and will cover search, display and YouTube ads for binary options and synonymous products, cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice).
Spencer also stated that the new policy would contain measures to restrict the advertisement of contracts for difference, rolling spot forex and financial spread betting.
The company further stated that advertisers offering the aforementioned features will be required to be certified by Google before they can advertise through AdWords.
To be certified by Google, advertisers will need to be licensed by the relevant financial services authority in the country or countries they are targeting; ensure their ads and landing pages comply with all AdWords policies and comply with relevant legal requirements, including those related to complex speculative financial products.
The company also stated that advertisers can request certification with Google starting March 2018, soon after the application form is published. However, certification will be subject only to select countries.
Bitcoins and other forms of cryptocurrencies have gained widespread popularity in the recent past. They have, however, been shunned as illegal forms of tender. India’s finance minister Arun Jaitley, in his budget speech for 2018, affirmed that the government would do everything to discontinue the use of bitcoin and other virtual currencies in India. He also pointed out that India did not recognise them as legal tender and would instead encourage blockchain technology in payment systems.
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MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
