MAM
Google delays the blocking of third-party cookies till 2024
Mumbai: Google has revealed that its ambitious aim to disable third-party tracking cookies in the Chrome browser will be postponed until the second half of 2024.
In early 2020, Google made its first announcement about its plan to phase out support for third-party tracking cookies in Chrome, called the Privacy Sandbox API testing initiative.
Speaking on the initiative, Privacy Sandbox vice president Anthony Chavez said, “By Q3 2023, we expect the Privacy Sandbox APIs to be launched and generally available in Chrome.” He added, “We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.”
The Privacy Sandbox initiative is aimed at working with the ecosystem to provide privacy-preserving alternatives to third-party cookies and other cross-site tracking.
Google has released trial versions of a number of new Privacy Sandbox APIs in Chrome for developers to explore over the last few months.
Google and the UK’s Competition and Markets Authority (CMA), earlier this year, stated how they seek to develop and release the Privacy Sandbox in Chrome worldwide.
The company said in a statement, “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome.” For these reasons, “we are expanding the testing windows for the Privacy Sandbox APIs before we disable third-party cookies in Chrome,” it added.
The APIs are now ready for testing. Later, in early August, the Privacy Sandbox trials will expand to millions of users globally. Throughout the rest of the year and into 2023, Google will steadily expand the trial population.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
