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Google clocks up advertiser milestone
The Mountain View, California based search company said that along with its new country-specific site in Spain, Google.es, it also opened an advertising-sales office in Madrid to cater to marketers in that region. The company now operates in 21 countries.
According to a CNET News report, Google said that it has signed 150,000 active monthly advertisers in part because of its growing good name in Web search around the world and in part because of the attractive return on investment it offers to the advertisers.
“Google has been interested from day one in trying to serve the world’s information to users. We’re now starting to serve the world’s advertisers,” said Google vice president advertising Tim Armstrong.
Google’s advertiser milestone eclipses the latest number from archival Overture Services, which Yahoo plans to acquire for $1.7 billion. In its financial report from July, Overture claimed 95,000 advertisers, inching closer to Google’s 100,000 figure from July. The numbers race is just one area of fierce competition from the two companies, which both sell Web and commercial search services to Net operators globally, said the report.
In another example of the rivalry, Google entered in Spain one week after Overture set up shop in the country. Google launched a Web site and office in Spain with several major partners that display its Web ads. Those include Ya.com and Lycos Europe.
In addition, the company said that a version of its Google toolbar is now available for use in Spain.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
