MAM
Good Relations consolidates India ops, appoints new COO
MUMBAI: Public relations firm Good Relations (India) Pvt. Ltd. (GRI) has appointed Meenakshi Sachdev Varma as its chief operating officer, with immediate effect.
Good Relations also announced several new business acquisitions in each of its offices in Mumbai, Delhi, Bangalore, Chennai and Kolkata.
The Mumbai office has bagged the Golden Jubilee celebrations of the Filmfare Awards and the forthcoming Pond’s Femina Miss India (PFMI). The agency will also handle UTV’s television content production division.
GRI’s Bangalore operations recently bagged the WorldSpace account, Jockey and global technology companies Mysys and OPI (Outsource Partners International).
While GRI, Delhi, recently added leading brands including Cartier, E-charge, Max Healthcare, Manna Studio Line and Deakin University and APSEMA to its portfolio. GRI Chennai has strengthened its position with the addition of global NGO World Vision and BPO player Prodapt Solutions.
Varma, who has been a part of the industry for 15 years, has worked with some of the finest brands in the world, adding to her vast experience of servicing clients across sectors. Having worked earlier at Good Relations, she went on to head several prestigious organisations. She will be reporting to Good Relations chairman Anthony BM Good and will be responsible for the company’s all India operations as well as developing new areas of business, at the domestic as well as international level.
“I am delighted to have Meenakshi on board once again and am confident that she will prove to be an able leader, guiding the company in fulfilling its mission – of excellence in service in all areas of Public Relations and corporate communications – with innovative PR programmes strategically tailored to meet the specific needs of individual clients as well as providing rewarding career paths to our employees so that working with us is both challenging and satisfying,” said Good.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
