Brands
Good Monk raises $2M in pre-series A led by RPSG Capital to spice up India’s nutrition game
MUMBAI: In a world where nutrition advice changes faster than Instagram trends and “health drinks” taste like sadness, one Indian brand is turning tables—and taste buds. Good Monk, the Shark Tank Season 4 breakout star and flagship brand of Bengaluru-based Superfoods Valley, has raised $2 million in a pre-series A round led by RPSG Capital Ventures. The round also saw existing investors—Multiply Ventures, Sharrp Ventures, and Thinkuvate—double down on their belief in the clean-eating disruptor.
Announced on 17 April 2024, the fundraise signals a strong vote of confidence in Good Monk’s refreshingly no-nonsense approach to health. Co-founded by Amarpreet Singh Anand and Sahiba Kaur—two parents tired of navigating the nutrient jungle—Good Monk has made it its mission to “smuggle” nutrients into Indian households, minus the taste tantrums and pill fatigue.
“At Good Monk, we believe that nutrition should be easy, effective, and clean. Our mission is to empower Indian families to take control of their health without compromising on taste or convenience. We are thrilled to have RPSG Capital Ventures partner with us in this journey and are grateful for the continued belief by existing investors – Multiply Ventures, Sharrp Ventures & ThinKuvate who participated in the round,” said Good Monk co-founder Anand.
The brand’s hero product is a nutrition mix that invisibly boosts meals for kids, adults, and even the 50+ crowd.
No smell.
No weird taste.
No complicated regimen.
Just modern science meets traditional wisdom—served in stealth mode. Sounds like the kind of ninja every kitchen needs.
“Unhealthy wellness products masquerading as healthy options… that’s one of the biggest challenges today,” said co-founder Kaur. “The partnership with RPSG Capital Ventures will facilitate investing in R&D and product development to present better nutritional alternatives.”
The company, which recently scored a deal from Vineeta Singh on Shark Tank India, claims to have grown 11 times in just 12 months. Fuelled by innovation, diversification, and mentorship from industry stalwarts like Sanjay Ramakrishnan (Multiply Ventures) and Rishabh Mariwala (Sharrp Ventures), the brand’s upward curve shows no signs of slowing.
RPSG Capital Ventures’ managing partner Abhishek Goenka is betting big on that momentum. “We have strong conviction in nutrition, health and wellness as a space… Consumers are seeking innovative formats that make dietary supplements uncomplicated, convenient & effective. Good Monk has demonstrated impressive, clutter breaking, product innovation which we believe will disrupt the market significantly,” he said.
Good Monk currently retails on its own website (www.goodmonk.in) as well as major platforms like Amazon and Flipkart. The brand has been expanding its digital footprint with the same gusto it shows in your morning smoothie.
From ‘Shark Tank’ to supermarket shelves, Good Monk is proving that nutrition doesn’t have to be a chore—it can be cleverly disguised and clinically backed.
If there’s one monk who doesn’t believe in suffering for health, it’s this one.
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
