MAM
Goldkist International launches mobile training academy in Delhi
BANGALORE: Goldkist Group of Singapore, a distributor of O2, Sony Ericsson, Watch Data and Lexmark, has set up South East Asia’s first Mobile Technology Academy in Delhi to provide latest training in the field of mobile phone technology, sales & marketing and management.
The Goldkist Group has a turnover of $40 million per annum with operations in four countries namely India, Bangladesh, Nepal and Singapore and has strategic alliances in countries like Sri Lanka, Maldives, Cambodia, Hong Kong and Dubai.
Goldkist Mobile Academy (GMA) offers a one-year honors diploma program in mobile technology and management covering technical overview of mobile technology, hardware, servicing of handsets, sales & marketing, channel development, research & development, advertising and practically many more, states an official release.
“Mobile phone industry is the industry of present and future. Our educated youth needs to have the latest training in the knowledge-based technology. For such a huge industry, there is no such institute for imparting practical and relevant training in mobile phone technology in the country presently,” Goldkist MD HD Gupta, an NRI.
GMA Objectives covers various areas related with the mobile industry. Some of the highlights of the course include assured employment to the youths on completion of training and education, annual scholarship to financially weak students, overseas job placement for three best performing students along with other unique offers from GMA, claims the official release.
Students will have on the job training in companies, the top five students could expect a stint abroad for on the job training. Regular visit and lectures by MNC experts in mobile industry and sharing of real life experience from industry entrepreneurs are the other promised features, the release adds.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
