Brands
Goibibo ties up with Netflix to offer travel prizes on Kapil Sharma Show
GURUGRAM: Laughter is now boarding with a passport. Goibibo has teamed up with Netflix to bring travel into the spotlight in Season 4 of The Great Indian Kapil Show, transforming punchlines into plane tickets and studio chuckles into once-in-a-lifetime holidays.
In a lively new segment woven into five select episodes, Kapil Sharma does what he does best: chats, jokes and surprises. This time, however, the surprises come with suitcases. Studio audience members find their casual banter turning into all-inclusive international getaways to destinations such as Thailand, Dubai, Malaysia, Vietnam and Bali, courtesy of Goibibo.
The collaboration is a nod to the show’s devoted fan base, which has helped take Kapil Sharma’s brand of comedy to Netflix viewers across 192 countries. If the show travels the world, the thinking goes, why shouldn’t its fans?
One such moment saw a couple from Indore win an all-expenses-paid trip to Thailand. It marked their first leisure holiday since their honeymoon 16 years ago, proving that a light-hearted exchange can sometimes lead to life-changing plans.
The celebration does not stop at the studio doors. Goibibo is extending the experience to its app, where users can take part in an interactive The Great Indian Kapil Show quiz for a chance to be part of the live studio audience and soak in the action firsthand.
“Travel doesn’t always need a plan, it just needs a fun nudge,” said Goibibo chief marketing officer Raj Rishi Singh. “By partnering with Netflix, we are using the show’s playful format to spark travel inspiration and then giving audiences an easy way to turn that excitement into action.”
Running through January, February and March, the campaign rolls out alongside the staggered release of the integrated episodes. It is comedy with a boarding pass, and proof that sometimes, the best journeys begin with a laugh.
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
