MAM
GoEvals gets Kapil Arora as consulting chief technology officer
NEW DELHI: HR tech company GoEvals Solutions has named information technology expert Kapil Arora as an advisor to the board and consulting chief technology officer, providing guidance to the technology office and further strengthening their leadership team.
A seasoned IT veteran, Arora brings with him over 20 years of experience in digital platform development, engineering and creative technology solutions. As a member of the board, he will provide guidance towards product development, user experience, and engineering teams with the aim of building and delivering new digital offerings while creating more value for GoEvals’ clients.
“Digitisation of talent and workforce practices or processes is inevitable in the current pandemic environment,” said Arora. “GoEvals has embraced new-age technology for better workforce management and alignment which is the need of the hour for most HR practitioners. I am excited to be a part of this dynamic HR transformational journey and look forward to strengthening the range of future-ready Intelligent HR solutions by GoEvals.”
GoEvals founder & CEO Dr Gaurav Hirey said, “These are challenging times, and a lot of companies are trying to go completely digital. I am happy to have a leader like Kapil guiding the organisation on its growth trajectory and taking us to the next level by helping clients implement effective HR digitisation initiatives.”
Brands
Aoneha Tagore gets into entrepreneurship with Collabor8 launch
Former Spotify India editorial head sets up firm focused on long-term brand and fandom building
MUMBAI: Aoneha Tagore is stepping out of streaming and into entrepreneurship, launching artist management and brand advisory firm Collabor8 with a clear pitch: manage musicians for careers, not just campaigns.
The former head of editorial at Spotify India has positioned the venture as a response to an industry still wired to short-term release cycles even as artists double up as cultural voices and community builders. Founded in late 2025, Collabor8 is built around longer-horizon planning, narrative shaping and career development.
Its offering spans music strategy, public relations, social media, content direction, brand partnerships, monetisation and positioning. The bundle sits under what the firm calls “Music Surround Services”, designed to align creative output with bigger career goals and market positioning.
Tagore brings more than two decades of experience across radio, television and digital. Her track record runs through WorldSpace Satellite Radio, Fever FM, Oye FM, Radio City, 9X Network, MTV and VH1, alongside work on the launch of MTV Beats. Most recently, she oversaw playlist strategy and artist programming at Spotify India during a period of rapid growth for the platform.
At Collabor8, artist management is framed as brand stewardship. The firm says it follows a people-first, insight-led model that privileges narrative clarity, fandom development and durable growth over momentary spikes in visibility. It works with emerging, scaling and established artists, tailoring playbooks to individual ambitions.
The agency has already signed a mix of upcoming and established acts and plans to keep its gaze on career planning beyond conventional release calendars.
Explaining the move, Tagore said:
“Artists today are not just releasing music, they’re shaping culture, building communities and initiating conversations. Yet much of the ecosystem still manages them for the next release or moment. Collabor8 was created to help artists articulate their vision, how they want to be seen, heard and remembered but most importantly, build meaningful narratives around their brand identity. Our focus is on building scale, longevity and fandom for music artists, not fleeting visibility.”
As the artist economy matures, Collabor8 is pitching itself as a partner for strategic, sustainable and authentic careers. The wager is simple: in a crowded market, the artists who last will be those built like brands. Collabor8 wants to be in the engine room when that happens.
