Brands
Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy
MUMBAI: Love is in the air and this time, it’s spiced with gochujang! India’s festive kitchens are getting a Korean twist as Godrej Yummiez, the ready-to-cook frozen foods brand from Godrej Foods Ltd, launches its Korean style chicken meatballs, just in time for the celebrations.
To mark the launch, the brand has rolled out a digital campaign featuring chef Anahita Dhondy, who brings her signature flair to a two-part video series that blends tradition with trending flavours. Shot amid the colours and chaos of Pujo and Dashain festivities, the films spotlight easy, mouth-watering recipes made for modern Indian homes.
In the first episode, chef Anahita whips up a chicken meatball toast a late-night saviour for those 2 am post-pandal cravings. The second film dives into Dashain celebrations, where she serves up chicken meatball skewers with Korean atomic sauce, perfectly marrying spice, tang, and togetherness.
With just five ingredients and minimal prep, the new Korean-style meatballs prove that festive cooking doesn’t need to be complicated to impress. Backed by the India Snacking Report (Sttem 2.0), which found that 71 per cent of Indians prefer frozen snacks during festivities, Yummiez is clearly in step with the nation’s evolving palate.
Each pack delivers 12g of protein per 100g, preserved with the brand’s IQF freezing technology, ensuring freshness, flavour, and convenience in every bite. Priced at Rs 190 for a 250g pack, the range is now available across Kolkata and Northeast India, with festive discounts adding extra cheer.
“India is stepping into its most joyous season, where food and celebration go hand in hand,” said Godrej Foods Ltd head of marketing & innovation Anushree Dewen. “Our Korean style chicken meatballs bring a global twist to Indian festivities: delicious, nutritious, and incredibly easy to make. Through Chef Anahita’s recipes, we’re showing how simple it is to turn festive moments into something special.”
So, whether you’re a midnight snacker or the host with the most, Godrej yummiez korean style chicken meatballs promise to make every celebration more flavourful. Go on, say Saranghae to your new festive favourite.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
