Brands
Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy
MUMBAI: Love is in the air and this time, it’s spiced with gochujang! India’s festive kitchens are getting a Korean twist as Godrej Yummiez, the ready-to-cook frozen foods brand from Godrej Foods Ltd, launches its Korean style chicken meatballs, just in time for the celebrations.
To mark the launch, the brand has rolled out a digital campaign featuring chef Anahita Dhondy, who brings her signature flair to a two-part video series that blends tradition with trending flavours. Shot amid the colours and chaos of Pujo and Dashain festivities, the films spotlight easy, mouth-watering recipes made for modern Indian homes.
In the first episode, chef Anahita whips up a chicken meatball toast a late-night saviour for those 2 am post-pandal cravings. The second film dives into Dashain celebrations, where she serves up chicken meatball skewers with Korean atomic sauce, perfectly marrying spice, tang, and togetherness.
With just five ingredients and minimal prep, the new Korean-style meatballs prove that festive cooking doesn’t need to be complicated to impress. Backed by the India Snacking Report (Sttem 2.0), which found that 71 per cent of Indians prefer frozen snacks during festivities, Yummiez is clearly in step with the nation’s evolving palate.
Each pack delivers 12g of protein per 100g, preserved with the brand’s IQF freezing technology, ensuring freshness, flavour, and convenience in every bite. Priced at Rs 190 for a 250g pack, the range is now available across Kolkata and Northeast India, with festive discounts adding extra cheer.
“India is stepping into its most joyous season, where food and celebration go hand in hand,” said Godrej Foods Ltd head of marketing & innovation Anushree Dewen. “Our Korean style chicken meatballs bring a global twist to Indian festivities: delicious, nutritious, and incredibly easy to make. Through Chef Anahita’s recipes, we’re showing how simple it is to turn festive moments into something special.”
So, whether you’re a midnight snacker or the host with the most, Godrej yummiez korean style chicken meatballs promise to make every celebration more flavourful. Go on, say Saranghae to your new festive favourite.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
