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Godrej Vikhroli Cucina rewrites Christmas with an Indian jingle
MUMBAI: Godrej Vikhroli Cucina has recast the idea of Christmas for urban India with Jingle Bells Unwrapped, a culturally rooted rework of the classic carol that trades snowflakes and feasts for high-rises, flatmates and comfort food.
The culinary owned-media platform of Godrej Industries Group collaborated with vocal ensemble Voctronica, alongside Godrej Yummmiez and celebrity chefs Amrita Raichand and Ajay Chopra, to produce a contemporary track that mirrors how Christmas is increasingly celebrated in Indian cities.
The campaign leans into a lived reality where celebrations unfold in apartments rather than ancestral homes, and festive warmth comes from shared playlists, old fairy lights and familiar films streamed on couches. Food plays a central emotional role, positioned not as elaborate cooking but as quick, comforting snacks that set the mood.
Insights from Godrej Yummmiez’s Sttem 2.0 India Snacking Report anchor the narrative: 67 per cent of Indians snack based on mood, while 72 per cent snack more when happy. These behavioural cues are woven into the lyrics, reinforcing the idea that convenience-led, protein-rich foods are becoming part of everyday celebratory rituals.
Godrej Foods Ltd head of marketing and innovation Anushree Dewen, said the collaboration reimagines a familiar Christmas tune through insight-led storytelling that places modern Indian behaviour at its core. Godrej Industries Group chief communication officer Sujit Patil, added that the campaign reflects a shift towards mindful yet joyful celebrations, where small, shared moments matter more than spectacle.
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Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
