Ad Campaigns
Godrej Vikhroli Cucina and Chef Varun Inamdar partner to launch ‘Vibe with Varun’
Mumbai: Godrej Vikhroli Cucina, a brand agnostic platform by Godrej Industries for food brands, writers, chefs, influencers, bloggers, and food lovers to engage, network and collaborate, launched ‘Vibe with Varun’, a first-of-its-kind chat show web-series featuring conversations beyond food. For the first season, Godrej Vikhroli Cucina has partnered with two-time national award winner and Guinness world record holder celebrity chef Varun Inamdar calling the series ‘Vibe with Varun’. Hosted by Chef Varun himself, the first season will have seven episodes bringing forth enriching stories of people belonging to the food and culinary world.
The series features eminent personalities including – Master of Wine Sonal Holland; Chef Rakhee Vaswani; Archaeologist and Culinary Anthropologist Kurush Dalal; Spotted Cow Fromagerie founder Prateeksh Mehra,; Food Stylist Saba Gaziyani; Godrej Industries Limited (Godrej Veg Oils) executive director & president Nitin Nabar and; Godrej Tyson Foods Ltd (offer brands like Godrej Yummiez & Real Good Chicken) CEO Abhay Parnerkar
For the first time in the food ecosystem, Godrej Vikhroli Cucina is getting the food community together for meaningful conversations which are beyond food or their professional expertise. Through ‘Vibe with Varun’, Godrej Vikhroli Cucina aims to nudge these personalities to share something about themselves starting with their childhood to interesting incidents and experiences.
Godrej Industries Limited and Associate Companies vice president & head – corporate brand and communications Suji Patil, said, “Godrej Vikhroli Cucina has always been seen as a thought leader in the food space. The new ‘Vibe with Varun’ series is an attempt to engage our audiences with fresh content in innovative, personalised never-heard-before stories of personalities from the food and culinary world. This series will not only drive engagement for our owned media platforms but also enable us to subtly integrate food brands like Godrej Yummiez, Real Good Chicken, Godrej Veg Oils, Godrej Jersey, that are part of the Godrej ecosystem.”
He further added, “ ‘Vibe with Varun’ follows a rapid-fire like format that is snackable and shareable for social media. Be it a wine connoisseur, a baking expert to cheese specialist or a food historian, no other food platform has brought together such an interesting mix of experts for conversations.”
Chef Varun Inamdar said, “Food content is most consumed across formats and digital platforms. However, there is still scope to give a platform to real-life experiences and anecdotes of people shaping up the culinary world through fun conversations. I along with Godrej Vikhroli Cucina bring some industry leaders and flag bearers who also happen to be my friends from the food space and have relevant conversations. ‘Vibe with Varun’ will be an interesting watch for people who love food as well as work in the food space as they get to see a completely different side of the personalities otherwise known for their craft. And more so it is also one-of-the-first chat shows of its kind in the food world.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
