MAM
Godrej unlocks a new chapter in empowerment with Women’s Day campaign
MUMBAI: What does a key unlock? For Godrej Enterprises Group, it opens doors to innovation, leadership, and limitless possibilities led by the trailblazing women across its organisation. This Women’s Day, Godrej is setting the stage for a powerful tribute with its campaign, ‘Unlock New Worlds,’ celebrating the unwavering spirit of women who are reshaping industries, one breakthrough at a time.
Narrated by renowned poet and storyteller Helly Shah, the campaign’s centrepiece is a visually compelling and emotionally resonant film that takes viewers on a journey through the company’s diverse landscape. From manufacturing and aerospace research to design innovation and large-scale infrastructure, the film showcases real Godrej women who are pushing boundaries and unlocking new frontiers in their respective fields.
Conceptualised and directed by Lowe Lintas, the campaign isn’t just a celebration, it’s a call to action. Through captivating storytelling, it highlights Godrej’s unwavering commitment to gender inclusivity, fostering an environment where women don’t just participate but lead and innovate.
With ‘Unlock New Worlds’, Godrej goes beyond symbolic gestures, reinforcing the importance of investing in women-led initiatives. By spotlighting female professionals operating heavy machinery, spearheading cutting-edge research, and driving transformative projects, the campaign challenges norms and redefines what’s possible in male-dominated sectors.
As Women’s Day 2025 approaches, Godrej Enterprises Group continues to champion a future where glass ceilings are shattered, opportunities are unlocked, and inclusivity isn’t just an idea it’s a movement.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
