MAM
Godrej Tea joins hands with Jyothi Labs to market tea
Mumbai, November 10, 2005: Godrej Tea has joined hands with leading FMCG Company, Jyothi Laboratories Ltd., to market Godrej Tea across the country. The strategic initiative will ensure that Godrej Tea will be available in maximum number of outlets across the country since Jyothi Laboratories has a large field force and distributor network.
As part of its expansion plan to broaden its product availability and widen its consumer base, Godrej Tea has tied-up with Jyothi Laboratories since its flagship brand Ujala has more than 25 lakh retail outlets across the country and is strongly backed by the frequent servicing of distribution network of retailers.
Says Mr. A Mahendran, Director, Godrej Tea Ltd, “This initiative would help the placement of our tea in large number of retail outlets in the quickest possible time with the infrastructure that Jyothi Laboratories has. I strongly believe that this tie-up would be a win-win formula for both Godrej Tea & Jyothi Laboratories.”
Speaking on this tie-up, Mr. M P Ramachandran, Chairman & Managing Director, Jyothi Laboratories Ltd. said, “We see synergies in this tie-up as it will help leverage our distribution strengths. This is the first time that we have entered into this type of an arrangement. And we are hopeful that this will garner additional business with additional profits for us.”
ABOUT GODREJ TEA
Godrej Tea Limited was established in September 2002 and is part of the Rs. 4000 crore, 17,000 people strong Godrej Group. The venture is currently headed by A Mahendran (Managing Director of Godrej Sara Lee) and Zozden Lobo (Chief Operating Officer) with Godrej Group Chairman, Adi Godrej as chairman of the company. Other directors include Jamshyd Godrej, Nadir Godrej and Pranab Barua. Godrej Industries Limited will have a 65 % stake in the company with the rest held between Pranab Barua and A. Mahendran.
The management team has been put together by tapping into the Godrej Group’s existing manpower base and hiring experts from outside. The company’s head office is located in Mumbai. Blending and packaging of the tea is done in Kolkata.
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