MAM
Godrej ropes in Vidya Balan as brand ambassador for GoodKnight Naturals, launches new ad campaign
MUMBAI: Godrej Sara Lee, a joint venture between FMCG major Godrej and Sara Lee Corporation, has roped in Vidya Balan as the new brand ambassador for ‘GoodKnight Naturals‘ and announced the launch of a new ad campaign. The ad campaign that revolves around mosquito repellent creams aims at bringing out the natural essence of the product. It also communicates the combination of safety from mosquitoes and protection of the skin, with tag line ‘Machharon ki haar, skin se pyaar‘. GoodKnight aims to strengthen its supremacy in the household insecticide market through the new and advanced mosquito repellent creams format.
Godrej Sara Lee VP for sales and marketing Tarun Arora said, “GoodKnight has always offered products which are based on strong consumer insights. The new ad positions the product in a way that cues in safety and credibility in a reassuring manner.”
Television commercial for ‘GoodKnight Naturals‘ is being developed by JWT.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
