MAM
Godrej No.1 has launched its new TV commercial
MUMBAI: Godrej No 1, the soap brand has launched its new TV commercial. The new ad film is conceptualised by DDB Mudra.
The ad film is focused on the new variant launch ‘Aloe Vera and White Lily‘ which contains natural ingredients & makes skin naturally beautiful, while continuing to build aspiration and beauty cues.
The TVC is directed by Ram Baruch, producer by Hozefa Alibhai and Ravi Bhagchandka.
The TV commercial showcases a nanad visiting her bhabhi‘s maternal home in Shimla. While speaking to her bhabhi, nanad teases her saying that her city is even more beautiful than Shimla. The bhabhi gets surprised on the impossibility of that being true and in the process finds her being unexpectedly appreciated for her natural beauty and the beauty she brings to the city.
DDB Mudra group creative director Ashish Phatak said, “The challenge was to take the brand and its association with natural beauty forward, without making it another run of the mill campaign. So instead of talking about the benefits of the product directly we looked in to our TGs (target groups) life. This helped us in coming up with the idea of unexpected appreciation and it blended with the product beautifully.”
DDB Mudra group creative director Aman mannan added, “In order to take the idea forward, we explored new relationships in our protagonists life and finally came up with a script that featured one such relationship, that of a nanad and a bhabhi. Traditionally this relationship in India is that of conflict, so appreciation coming from such a relationship would be truly unexpected.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
