Ad Campaigns
Godrej Magic hand wash launches new campaign with Madhuri Dixit
Mumbai: Godrej Magic hand wash has announced actress Madhuri Dixit as the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash.
The brand also launched a new TVC, conceptualised by Creativeland Asia, that showcases Madhuri highlighting the features of this sustainably viable hygiene product.
As Bollywood’s reigning diva for a number of years, the actor has a vast and loyal fanbase who look up to her in various aspects. With a new movie in the pipeline, an appearance on a popular dance reality show, and fresh off the success of her OTT debut, Madhuri’s popularity spans across age groups and geographies. This association aims to bring together her legendary charm and Godrej Magic’s brand values to encourage people to prioritise handwashing and make sustainable choices.
Speaking about this association, Godrej Consumer Products Limited chief marketing officer Somashree Bose said, “Godrej Magic Handwash is a first-of-its-kind product that is a leap in innovation and sustainability in the hygiene category. This product has made adopting a hygienic lifestyle easy, affordable, and fun. Godrej Magic has already taken over one-fifth of the Indian hand wash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead. This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market, creating accessibility and promoting a germ-free India.”
Speaking about this collaboration, Madhuri Dixit said, “I am excited to be associated with Godrej Magic Handwash, which is India’s first powder to liquid hand wash and a pioneer in the category. This handwash format is innovative and an affordable solution to address the pressing social issue of hand hygiene. Magic Handwash is an environmentally friendly product as it reduces plastic and fuel consumption.”
“I am very particular about hygiene myself and follow it diligently with my family. Hand washing and tooth brushing are the two hygiene routines that I require my children to follow at all times. I, along with the team at Godrej, aim to inspire people to create awareness. Eco-friendly products inspire people not just to protect themselves from germs but also to take a step forward towards sustainability,” she added.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
