Ad Campaigns
Godrej Interio launches its ‘Summer Carnival’
Mumbai: Godrej & Boyce, flagship company from Godrej Group, announced that its business Godrej Interio, India’s leading furniture brand in-home and institutional segments, launched an impactful digital campaign to promote their ‘Summer Carnival’.
Conceptualised and executed by SoCheers, an independent creative digital advertising agency, the 20-second film weaves a relatable and engaging narrative. It masterfully blends relatable storytelling with humour, skillfully conveying the message that the upcoming Godrej Interio Summer Carnival is so good that any excuse to buy new furniture is justified. The ad highlights the extensive range of furniture available at the sale, from sofas to beds, all at discounted prices.
The film opens with a couple returning home to find children making a mess of things. The situation seems out of control, leaving the mother in a state of panic. However, the film takes an unexpected turn, revealing that the father had asked the children to destroy the furniture so that he could replace it with new ones from Godrej Interio’s Summer Carnival Sale. This clever twist in the plot keeps the audience engaged and delivers the brand’s message in an entertaining way.
The campaign film which went live on 9 May, leverages multiple digital & social media platforms like Facebook, Instagram, and YouTube. As the ‘carnival’ begins across the nation, the ad has been further dubbed into Tamil and Telugu, Bengali, Kannada, and Malayalam to cater to regional audiences. The ad will be showcased primarily in Hindi.
Godrej Interio senior vice president (B2C) Dev Sarkar said, “With this campaign, our goal was to highlight the extensive range of products available at Godrej Interio’s Summer Carnival, from sofas to beds to many more, all at discounted prices. The 20-second film seamlessly conveys this message while keeping the audience engaged throughout. Through this campaign, our primary objective is to expand our audience base and boost product sales. And, SoCheers’ expertise has successfully helped us in portraying our brand’s identity while keeping the entertainment element intact.”
SoCheers films director Jitendra Hirawat, said, “Our goal was to create an engaging and unique ad that showcases the furniture collection at the Godrej Interio summer carnival sale. We strategically used humour and storytelling in the 20-second film to capture the audience’s attention and convey the brand’s message effectively. The clever and relatable scenario gives viewers a sneak peek of the products at discounted prices, further enhancing the objective of the campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
