Ad Campaigns
Godrej Industries celebrates International Women’s Day with #InvestInWomen campaign
Mumbai: As the world commemorates International Women’s Day, Godrej Industries proudly launches the #InvestInWomen campaign, showcasing the transformative impact of investing in women across its diverse portfolio of businesses.
Aligned with the global theme, Godrej Industries highlights its commitment to empowering women within its offices, factories, and laboratories. The campaign unveils inspiring stories of success, both big and small, as a result of the company’s unwavering dedication to gender inclusivity.
From witnessing a rise in farm yields to maximising production on factory floors, Godrej Industries acknowledges the pivotal role women play in driving success. The laboratories are depicted as buzzing hubs of innovation, thanks to the contributions of women, while the sales force has become an unstoppable force, thanks to the company’s investment in female talent.
In crafting homes for everyday joys, creating hair colors with gentle poise, and keeping vector-borne diseases at bay, Godrej Industries emphasizes that investing in women has a profound impact on various aspects of its business. Moreover, the company proudly declares its role in fostering the growth of Indian SMEs through its commitment to women empowerment.
Commenting on this occasion, Godrej Industries executive director and chief brand officer Tanya Dubash said, “As we commemorate International Women’s Day, let us affirm that investing in women isn’t merely a commitment; it’s the very cornerstone of our success. Empowering women across our organization ignites innovation, fuels growth, and sparks positive transformation. We staunchly believe that when the potential of every individual is unleashed, a better world is not just possible, but inevitable. The #InvestInWomen campaign stands as a jubilant celebration of the remarkable contributions of women within Godrej.”
Creativeland Asia co-founder and creative vice chairman Anu Joseph added, “With the UN’s theme for Women’s Day this year being about investing in women, we realised that at Godrej, they have been doing this for decades now. Little steps they took years ago, across the board, have already started bearing fruit. We wanted to showcase this, and at the same time, also highlight Godrej’s promise of not stopping in their efforts to bring about an equal future.”
This women’s day, join Godrej Industries in recognizing the vital role of women in every aspect of business, and foster a more inclusive and equitable future.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
