Brands
Godrej Group to unveil Design Dekko on 2 February
MUMBAI: Godrej Group has announced that it will soon launch a unique brand-agnostic platform for architects, interior designers, and allied community, called ‘Design Dekko’. This comes soon after the launch of its food (Vikhroli Cucina) and lifestyle (L’Affaire) spaces.
The platform, which will be launched on 2 February, will enable professionals associated with the architect and design industry to connect, engage, showcase, and build strong connections with professionals in the design space.
Commenting on the initiative, Godrej group vice president and head corporate brand and communications Sujit Patil said, “We are excited to launch Design Dekko, a platform dedicated to architects, interior designers, and allied community. We, at Godrej, have always been active advocates of design-led innovation and collaboration. Design Dekko is our initiative to bring together the collective wisdom of the thought-leaders from design space on one platform to cross-pollinate ideas and collectively raise the bar of the industry.”
As part of the line-up at ‘Design Dekko,’ renowned professionals will be providing perspectives on a wide array of subjects. In the first session, mother-daughter duo of Brinda Somaya and Nandini Sampat will deliver a keynote on the theme – A Family in Design.
Later, conservation architect Vikas Dilawari, will engage the audience with a session on adaptive re-use; while ace photographer Jatin Kampani will share his perspective on spaces. The power panel of the day will witness Shabnam Gupta, Karishma Bajaj and Santha Gour in conversation with Kamna Malik on the subject ‘Women in Design.’
The platform will also provide an opportunity for budding designers and students to get mentored by leading professionals of the industry. Design Dekko will have a presence on the digital and social media universe on channels like Facebook, Instagram, and Twitter.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
