MAM
Godrej Food Trends Report 2024 sheds light on sustainable culinary practices
Mumbai: As the world unites to honour World Environment Day, immerse yourself in a culinary revolution that promises to tantalise your taste buds and nurture our planet. The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina was recently unveiled at L’affaire 2024, a brand agnostic annual IP, a successful zero waste event. Out of the total 1,945 kgs of waste generated at L’affaire, 94.8 per cent (1843.2 Kgs) was recycled, composted, reused, or donated, with the support of Skrap, the sustainability partner. From sustainable decor choices and reusable wine glasses at the launch event to predicting key trends on World Environment Day; Godrej Vikhroli Cucina has always created a sustainable, environment-friendly haven for foodies worldwide.
Crafted with insights from over 190 visionary thought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the most transformative trends in sustainable food practices. These trends are poised to revolutionise the way we eat and think about food, paving the way for a healthier, more sustainable future for generations to come.
Key Trends for World Environment Day 2024:
1. Supporting Local Farmers & Producers: Nearly 90 per cent of the experts predict a surge in consumer interest in supporting local farmers and producers. This trend emphasises the need for sustainable and ethically sourced food. As consumers become more aware of the environmental impact of their choices, they seek ways to contribute positively to their communities.
2. Adopting a Climatarian Diet: In 2024, approximately 75 per cent of experts believe that people will increasingly adopt a climatarian diet. This dietary shift focuses on foods with a lower carbon footprint, promoting environmental sustainability. By making conscious choices, individuals can reduce their impact on the planet while enjoying delicious and nutritious meals.
3. Sustainable Packaging: The panel expects a strong demand for sustainable, eco-friendly packaging. With 71 per cent of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious. Brands and manufacturers are responding by exploring innovative packaging solutions that minimize waste and promote a circular economy.
“World Environment Day serves as a powerful reminder of the impact our choices have on the planet. The trends highlighted in the Godrej Food Trends Report 2024, such as supporting local farmers, adopting a climatarian diet, and prioritizing sustainable packaging, are not just trends but necessary shifts towards a more sustainable future. By embracing these changes, we can make a significant difference in the health of our planet while enjoying a rich and varied culinary experience.” – says Rushina Munshaw Ghildiyal, managing director of Perfect Bite Consulting and editor of the annual Godrej Foods Trends Report.
As we embrace the trends from the Godrej Food Trends Report 2024, let us commit to choices that benefit both our palate and our planet. Support local farmers, adopt climate-friendly diets, and champion sustainable packaging to build a healthier, more sustainable world.
Godrej Food Trends Report 2024 is available for download at www.vikhrolicucina.com
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
