MAM
Godrej Appliances urges citizens to join the ‘India vs e-waste’ battle
MUMBAI: L’Affaire, an annual lifestyle event of Godrej, turned into a completely green event in its just concluded fourth season, witnessing more than 1300 people including several prominent personalities, influencers, members of the media fraternity, corporates, television and film celebrities.
Godrej Appliances used the occasion to draw attention to the rising e-waste menace – India is the fifth largest e-waste generating nation, as per global e-waste monitor 2017. It did so, by unveiling a life-size installation made of e-waste material like electrical components and parts, cables, compressors, chargers, circuits etc. The creation, titled #TheNonThinkingHuman as a spin on the famous statue of ‘The Thinker’ and the concept of the ‘Thinking Man’, depicted the modern man/woman, who is not mindful of the number of electronics and appliances that he/she consumes and disposes off irresponsibly, without thinking about its harmful effects on the environment. The installation encouraged the philosophy of ‘reduce, reuse and recycle’.
Godrej Group chairman Adi Godrej along with Godrej Group executive director Tanya Dubash extended their support to the e-waste awareness program.
Godrej Group executive director Tanya Dubash further added, “The concept of green is ingrained in the DNA of the brand, Godrej, in fact this edition of L’affaire was entirely designed around sustainability. The brand believes in leveraging all opportunities to connect with the community and share thought provoking ideas. One such attempt is the installation by Godrej Appliances #TheNonThinkingHuman, crafted to emphasize that in today’s technology led world, we need to be mindful in our purchases and even more so in the way we dispose off our products at the end of their life, true to the concept of being part of a ‘circular economy."
Godrej Appliances business head and executive vice president Kamal Nandi commented, “As a responsible and environmentally conscious brand, Godrej Appliances has been developing and promoting green products and green manufacturing for quite some time. We are taking the conversation further to address e-waste awareness as a natural extension. On this account, we urge everyone to be mindful when buying appliances and electronics and most importantly, at the end of the product’s life cycle, to be careful and dispose off e-waste responsibly. We are also offering them an easy mechanism of just calling the Godrej toll free number 1800 209 5511 to schedule a pick up for their old appliance.”
Among others, popular Bollywood actor Bhumi Pednekar was also a part of the lifestyle event. Bhumi, who is very proud of her ‘climate warrior’ tag urged people to join in the fight against e-waste by calling the Godrej Appliances toll free number. She was joined by many other celebrities like Shweta Nanda Bachhan, chef Varun Inamdar, popular RJ Hrishi K who extended support to the green cause.
Brands
Coforge launches Voyager.AI & FlightFlex.AI to boost airline operations
New platforms target real-time personalisation and smoother disruption handling
GREATER NOIDA: Coforge has introduced two AI-native solutions, Voyager.AI and FlightFlex.AI, aimed at helping airlines worldwide enhance customer experience while improving operational efficiency.
The move comes as airlines accelerate investments in modern retailing and digital transformation, where the ability to act on real-time data is fast becoming a key differentiator. Coforge’s new platforms are designed to address both sides of the equation, customer engagement and operational resilience.
Voyager.AI focuses on delivering personalised passenger experiences. By combining booking data, loyalty insights and behavioural signals into a unified real-time traveller profile, the platform enables airlines to create tailored offers and interactions across the customer journey. Using AI-led decisioning and predictive modelling, it shifts airlines away from static segmentation towards dynamic, context-driven engagement.
FlightFlex.AI, meanwhile, targets disruption management, one of the industry’s most persistent challenges. Whether caused by weather, crew constraints or operational bottlenecks, disruptions can quickly escalate across airline networks. The platform brings together AI-driven decision support, automated rebooking and proactive passenger communication to streamline recovery and reduce delays.
Coforge chief officer, strategy and growth Erika Moore said, “With Voyager.AI and FlightFlex.AI we are enabling airlines to make decisions in real-time.” She added that the solutions are built on deep operational expertise and are designed to support airlines as they transition towards more customer-centric, “retail-like” experiences.
The company said both platforms integrate with existing airline systems and are built to scale across multi-hub, multi-fleet and multi-regulatory environments, making them suitable for global carriers.
As airlines look to balance rising passenger expectations with operational pressures, Coforge’s latest offering signals a growing shift towards AI-led decision-making, where every interaction, and every disruption, becomes an opportunity to improve the journey.
