Ad Campaigns
Godrej Appliances unveils its TV campaign
Mumbai: Godrej Appliances, part of Godrej & Boyce the flagship company of the Godrej Group has rolled out a witty television campaign for India’s first leak-proof split Air Conditioner. The film addresses the common yet unsolved problem of leaking ACs faced by AC users and presents the thoughtful innovation – Air Conditioners with Anti-Leak Technology.
Starring actor Ayushmann Khurrana, the film opens with him noticing water leaking out of the air conditioner and getting irritated with the sight. While watching the couple around him putting a diaper around their baby, he thinks of a jugaad to plug the leak – he sticks the diaper on the AC and shrugs at the confused couple. The TVC then cuts to him presenting the right solution – the latest Godrej Leak-proof AC with Anti-Leak Technology.
An estimated 85 per cent AC consumers suffer from this issue at least once in the product’s lifetime and consequently, the issue ranks amongst AC’s key concerns. However, no brand had offered a solution to this perennial problem. As a lasting solution to the leaking split AC woes, Godrej introduced its Leak-Proof Air Conditioners with Anti-Leak technology. The company has also filed a patent for this revolutionary technology, making it India’s first and the only one of its kind in the market. This AC also offers a host of other relevant technologies and features such as 5-in-1 Convertible Cooling Technology that can be set basis the number of people in the room and help save energy, i-sense technology with remote sensing to deliver the desired cooling around the customer, powerful cooling even at 52°C with lower derating, inverter technology for power saving and ecofriendly R32 refrigerant among several others.
Speaking on the latest television campaign, Godrej Appliances head marketing Swati Rathi said, “We found leaking ACs to be a common household problem faced by an estimated 85 per cent AC consumers. Most of them resorted to ‘jugaad’ measures to live with this water leakage, but no brand had a permanent solution to it. Backed by the brand’s ethos of creating thoughtful products with relevant technology, we introduced this industry-first, patent applied Anti-Leak Technology in our AC and to communicate this disruptive proposition, we decided to take a quirky communication route in this TVC by showing a diaper stuck on the AC making for a memorable viewing. The initial response to the proposition and the communication has been very positive and we are confident this engaging film will help us build awareness for the new USP.”
The film is conceptualized by Creativeland Asia and is being aired across major electronic and online platforms. Commenting on this film, Creativeland Asia co-founder & creative vice chairman Anu Joseph said, “There was never a real solution for leaky ACs, up until now. That’s what we’ve highlighted in this satirical piece featuring Ayushmann Khurrana. This campaign that started with us promoting AC Diapers across social and digital, went viral from the word go. It stays true to the brand’s philosophy of ‘Things made thoughtfully’.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
