Brands
Godrej Appliances grabs passengers’ attention through experiential marketing innovation
Mumbai: Godrej Appliances, part of Godrej & Boyce, enthralls passengers arriving at the bustling Goa International Airport – MOPA with an experiential activation for its latest launch, the Eon Vogue series of nature-inspired wood-finish home appliances.
To capture consumers’ attention, Godrej Appliances took an innovative route and engaged with airport passengers waiting to collect their luggage. At the arrival belt, large digital screens displayed attention-grabbing visuals of the new Eon Vogue series of appliances, alongside large size display of Eon Vogue Wood-finish Refrigerators. And as bags started arriving on the conveyor belt, mock-up of real-looking Eon Vogue Wood-finish Air Conditioners adorned with ‘Just Arrived’ tags generated curiosity among passengers. The short-video captures passengers’ genuine reactions, showcasing their surprise and intrigue upon encountering Godrej Appliances’ innovative range of wood-finish appliances in this unexpected environment.
Commenting on this initiative, Godrej Appliances head of marketing Swati Rathi said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively.
This activity was one amongst a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”
Brands
Coforge launches Voyager.AI & FlightFlex.AI to boost airline operations
New platforms target real-time personalisation and smoother disruption handling
GREATER NOIDA: Coforge has introduced two AI-native solutions, Voyager.AI and FlightFlex.AI, aimed at helping airlines worldwide enhance customer experience while improving operational efficiency.
The move comes as airlines accelerate investments in modern retailing and digital transformation, where the ability to act on real-time data is fast becoming a key differentiator. Coforge’s new platforms are designed to address both sides of the equation, customer engagement and operational resilience.
Voyager.AI focuses on delivering personalised passenger experiences. By combining booking data, loyalty insights and behavioural signals into a unified real-time traveller profile, the platform enables airlines to create tailored offers and interactions across the customer journey. Using AI-led decisioning and predictive modelling, it shifts airlines away from static segmentation towards dynamic, context-driven engagement.
FlightFlex.AI, meanwhile, targets disruption management, one of the industry’s most persistent challenges. Whether caused by weather, crew constraints or operational bottlenecks, disruptions can quickly escalate across airline networks. The platform brings together AI-driven decision support, automated rebooking and proactive passenger communication to streamline recovery and reduce delays.
Coforge chief officer, strategy and growth Erika Moore said, “With Voyager.AI and FlightFlex.AI we are enabling airlines to make decisions in real-time.” She added that the solutions are built on deep operational expertise and are designed to support airlines as they transition towards more customer-centric, “retail-like” experiences.
The company said both platforms integrate with existing airline systems and are built to scale across multi-hub, multi-fleet and multi-regulatory environments, making them suitable for global carriers.
As airlines look to balance rising passenger expectations with operational pressures, Coforge’s latest offering signals a growing shift towards AI-led decision-making, where every interaction, and every disruption, becomes an opportunity to improve the journey.
