Brands
Godrej Appliances celebrated the spirit of India and urged people to share their #SochForIndia on India’s 72nd Independence Day.
MUMBAI: Crafted by Godrej Appliances, the social media campaign #SochForIndia which reached over a million digital Indians, urged them to engage in an open dialogue about their dreams for the nation, on eve of India’s 72nd Independence Day. Initiated last week, the users were asked to describe their ‘SOCH’ (thought) for India in one word. Adding yet another dimension to the campaign, among the users who partook in the event, the best entries were given personalized merchandise (T-Shirt) with their ‘SOCH’ printed on it, so that they could not only voice their ‘SOCH’ but wear it too.
Godrej Appliances launched the digital campaign #SochForIndia with intent to capture the underlying sentiments of the citizens and the way they envision India’s future. The brand sought the support of citizens to make this a movement that goes beyond the usual norm of celebrating the iconic day and proudly voice their vision for the nation.
The campaign reached 2.4 lacs users and over 19k user engagement were observed.
Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances added, “The campaign #SochForIndia was an excellent way to connect with citizens, across the nation, especially, Indian youth and enlist their participation, encouraging them to think about the nation. At Godrej Appliances, 2018 marks the completion of 60 years of being truly Indian. Patriotism is part of our fabric. We chose Independence Day to extend our core philosophy of soch ke banaya hai to #SochForIndia. We hope this will also reflect how Indians across the board have the same dreams as well as inspire them to act on their ‘SOCH’ and bring it alive.”
Brands
Coforge launches Voyager.AI & FlightFlex.AI to boost airline operations
New platforms target real-time personalisation and smoother disruption handling
GREATER NOIDA: Coforge has introduced two AI-native solutions, Voyager.AI and FlightFlex.AI, aimed at helping airlines worldwide enhance customer experience while improving operational efficiency.
The move comes as airlines accelerate investments in modern retailing and digital transformation, where the ability to act on real-time data is fast becoming a key differentiator. Coforge’s new platforms are designed to address both sides of the equation, customer engagement and operational resilience.
Voyager.AI focuses on delivering personalised passenger experiences. By combining booking data, loyalty insights and behavioural signals into a unified real-time traveller profile, the platform enables airlines to create tailored offers and interactions across the customer journey. Using AI-led decisioning and predictive modelling, it shifts airlines away from static segmentation towards dynamic, context-driven engagement.
FlightFlex.AI, meanwhile, targets disruption management, one of the industry’s most persistent challenges. Whether caused by weather, crew constraints or operational bottlenecks, disruptions can quickly escalate across airline networks. The platform brings together AI-driven decision support, automated rebooking and proactive passenger communication to streamline recovery and reduce delays.
Coforge chief officer, strategy and growth Erika Moore said, “With Voyager.AI and FlightFlex.AI we are enabling airlines to make decisions in real-time.” She added that the solutions are built on deep operational expertise and are designed to support airlines as they transition towards more customer-centric, “retail-like” experiences.
The company said both platforms integrate with existing airline systems and are built to scale across multi-hub, multi-fleet and multi-regulatory environments, making them suitable for global carriers.
As airlines look to balance rising passenger expectations with operational pressures, Coforge’s latest offering signals a growing shift towards AI-led decision-making, where every interaction, and every disruption, becomes an opportunity to improve the journey.
