Ad Campaigns
Godrej Appliances and MOMS surprise travelers with an innovative baggage claim experience
Mumbai: Godrej Appliances, a part of the Godrej and Boyce is one of India’s leading manufacturers of home appliances. With a strong focus on innovation, sustainability, and design, the company has always left its consumers in awe. Standing true to its belief, the brand once again demonstrated its innovative spirit with the launch of the ‘Touch Wood’ campaign, transforming the routine experience of baggage claim into an interactive brand engagement at Goa’s Mopa Airport.
The campaign was conceptualized and executed by MOMS, where an ordinary day was brought to life as travelers were greeted with an unexpected sight of sophisticated wood-themed air conditioning units and life-size refrigerators traveling on the baggage conveyor belts with “Just Arrived” tags, sparking excitement and curiosity among the passengers. The idea of placing home appliances in an unexpected location transformed the baggage claim area into a novel experiential marketing space.
Commenting on this initiative, Godrej Appliances head of marketing Swati Rathi said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively. This activity was one amongst a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”
Speaking about the campaign and its idea, MOMS CEO Jayesh Yagnik said, “The ‘Touch Wood’ campaign is a prime example of the power of experiential marketing. While conceptualizing the campaign with Godrej Appliances, we focused on how creative thinking and strategic placement can create powerful brand engagement, transforming ordinary moments into unforgettable experiences.”
MOMS VP- West & South Deepa Gupta shared her experience, “The ‘Touch Wood’ campaign at Goa’s Mopa Airport brilliantly showcases how our innovative approach of placing the wood-finish appliances on the baggage claim belt, created a tactile and immersive experience captivating and engaging all senses and sparking curiosity among the old & young. This sensory-rich approach allowed travelers to touch, feel, and truly appreciate the unique design and reinforced the Godrej brand ethos & philosophy of ‘Soch Ke Banaya Hai’. This activation not only sparked curiosity but also left an indelible mark on the passengers, offering a profound encounter with the Eon Vogue series, and leaving a lasting impression.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
