MAM
Godrej and P&G new entrant among top 10 advertisers this week in HSM
MUMBAI: Godrej and P&G are the new entrants amongst the top 10 advertisers in the Hindi-speaking market this week as compared to week 16, the seventh edition of Broadcast Audience Research Council (BARC) India and Nielsen India joint report on crisis consumption mentions.
Hindustan Unilever, Reckitt Benckiser and Government of India continue to remain at the top three positions during week 17. The other brands such as Amazon, Netflix, Colgate, GMMFC and Flipkart has seen a marginal drop in the FCT, the report states.
Brands
Chipotle appoints Fernando Machado as chief brand officer
Marketing veteran to lead brand, digital push and global expansion plans
CALIFORNIA:Â Chipotle Mexican Grill has appointed Fernando Machado as its chief brand officer, effective 1 June, as the company sharpens its focus on brand building and digital-led growth.
The move comes shortly after Chipotle Mexican Grill chief executive officer Scott Boatwright took charge, signalling a renewed push to strengthen the brand’s global positioning and accelerate international expansion.
Most recently, Machado served as operating partner at Garnett Station Partners, where he supported portfolio brands on marketing and growth strategies. Prior to that, he was chief marketing officer at Activision Blizzard, leading campaigns for major gaming franchises.
He has also held senior roles at Restaurant Brands International, working across brands such as Burger King, Popeyes and Tim Hortons, and spent over a decade at Unilever in global brand development roles.
In addition to his corporate experience, Machado is associated with the Cannes Lions International Festival of Creativity as dean of the Brand Marketers Academy, mentoring emerging marketing leaders.
At Chipotle, he will oversee brand strategy, creative direction and digital engagement, aligning marketing efforts with the company’s evolving consumer base and technology-led ambitions.
The appointment highlights Chipotle’s intent to blend strong brand storytelling with digital innovation as it looks to scale its presence in an increasingly competitive global market.
