MAM
Godrej aer unveils new TVC campaign
Mumbai: Godrej aer, India’s leading bathroom, car and home fragrance brand, unveiled its latest TVC campaign, which takes viewers on a whimsical journey into the world of non-living objects. The new TVC highlights how Godrej aer spray ensure that your house is always fragrant and guest-ready.
The film conceptualised by our in-house design studio Light box, shows banter between various inanimate objects of a house. The scene unfolds with a bell ringing, signifying the arrival of guests. The objects expect the fragrance of gulabo (rose) to alleviate the situation. However, to their surprise, the roses in a vase turn out to be plastic, leading to a comical exchange. Sensing the need for a solution, the petals of fragrance from the Godrej aer spray gently swirl around the room, instantly infusing it with a captivating aroma.
The TVC then showcases the captivating Godrej aer Petal Crush fragrance spray, with a voiceover emphasizing, “Bin bulae mehmano ka kuch nahi kar sakte, par bin bulae smell ke liye Godrej aer hai” (We can’t do anything about uninvited guests, but we have Godrej aer for unwelcome smells). This succinctly captures the essence of the campaign, highlighting how Godrej aer transforms your home environment, making it a warm and inviting space for both expected and unexpected guests.
Commenting on the TVC campaign, Godrej Consumer Products Ltd., category lead – aircare, Shivam Singal said, “Our newest TVC is another addition to our BCI led campaign journey as a brand that we embarked upon 2 years ago. The objective is to fast track adoption of air fresheners category in India, hence in addition to bathroom and living room fresheners we are advertising room sprays for the first time in a decade of its existence coupled with a new design overhaul. The campaign is centred around consumer insight of guests gossiping behind your back and the BCI of inanimate objects helps bring the same alive in a quirky & cheerful way. Through the banter of inanimate objects, we showcase the transformative power of fragrances, turning ordinary homes into extraordinary havens.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
