Ad Campaigns
GoDaddy targets SMEs in latest campaign
MUMBAI: GoDaddy, the world’s largest technology provider dedicated to small, independent ventures, has launched a new national campaign that raises awareness on the benefits for small and medium enterprises (SMEs) to work together with web professionals and resellers to build a powerful online presence.
The new campaign focuses on accelerating the usage and adoption of GoDaddy’s fast and reliable website hosting solutions and creating awareness on how the right hosting solution can positively impact an online presence. As a part of the campaign, GoDaddy is offering a special promotional pricing on its hosting products for a limited time.
The campaign includes a new quirky and humorous television commercial that reiterates the key digital needs of SMBs – namely that of putting their business on the internet with reliable hosting and trusted security protection. Using an engaging narrative, it illustrates how ‘GoDaddy web pros’ help SMBs get an effective online presence without any hiccups.
Commenting on the new initiatives, GoDaddy India vice president and managing director Nikhil Arora says, “Our technology and partner ecosystem can help to enhance SMEs growth and we are committed to working with them to help eliminate barriers that prevent them from getting online. Bringing customers together with our network of GoDaddy web professionals and resellers can help accelerate their digital adoption.”
GoDaddy’s ecosystem includes India’s best web professionals and resellers who are experts at creating an optimum online presence for SMBs, using the latest GoDaddy products and services. GoDaddy recognises that India is a do-it-for-me market, with small business owners often looking to professionals to help build and manage their websites.
As a part of this initiative, GoDaddy will conduct a series of offline training and skill building seminars for small businesses that will include web professionals and resellers. The first of these seminars was held at the recent BlogX Event in New Delhi.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
