MAM
GoaFest’14 Day 3: Digital Law & Kenneth grabs Grand Pix; JWT takes home 40 Abbys!
GOA: Indiantelevision.com had reported last month on how digital agencies were really looking forward to the ninth edition of GoaFest. It can be noted that out of the 329 awards given away 38 winners were from the digital category. Interestingly on the day three of GoaFest 2014 Digital Law & Kenneth was the only agency that took home a Grand Pix. The agency won the Grand Pix for its ‘Half stories- The journey of doing right’ campaign for Tata Capital.
This is a clear indication that Indian agencies are not cracking the digital code. In the digital category Grey Digital got four Abbys, while Web Chutney Studio and Law & Kenneth grabbed three Abbys each.
In another news JWT took home 40 Abbys where as Taproot grabbed 29 Abbys. In the Film category JWT, Taproot and Happy Creatives all received four Abbys each.
For Film craft category Good Morning Films got eight Abbys, Chrome Pictures seven and Nirvana Films four. On the other hand in the Print category JWT India received eight Abbys, FCB Ulka five and Ideas@work seven.
Interestingly in the Radio category too JWT India made a good performance and received five Abbys. Scarecrow Communications and Linen Advertising- Lintas Group, on the other hand got four Abbys each in this category.
View the detailed winners list here:
View the list of total metal tally (company wise) here:
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
