Event Agencies
Goafest 2022: Times Network comes on board as presenting sponsor
Mumbai: Times Network has come on board as presenting sponsor for the fifteenth edition of Goafest, announced the Goafest 2022 Organising Committee on Friday. The three-day industry event will be held between 5-7 May at Grand Hyatt, Goa.
Goafest is a definitive annual festival that celebrates milestones in the Indian advertising, marketing, and media industry. The event is back on-ground for its latest edition, after a gap of two years. The grand festival will be helmed by Jaideep Gandhi as chairman of the Goafest 2022 Organising Committee, along with Rana Barua as chairman of the Awards Governing Council for the Abby Awards 2022.
As per the earlier announcement, Goafest 2022 was scheduled to be held from 7-9 April. The orgainising committee is optimistic that the agencies and organisations will be more enthusiastic to participate in the festival as the number of Omicron cases has started receding.
“We are truly excited that after a gap of a couple of years Goafest is coming back. And I’m sure it will be the biggest yet, considering the fact that most of us have been restrained by the pandemic all this while and are literally straining at the leash to be let out,” stated Times Network MD and CEO MK Anand. “I am particularly looking forward to the event as Times Network is once again returning as presenting sponsor of this most awaited advertising festival in South Asia.”
“Times Network has been associated with almost every edition of Goafest from its inception, in some way or the other,” remarked Goafest 2022 organising committee chairman Jaideep Gandhi. “It is our pleasure to welcome back Times Network as presenting sponsor in the 15th year of the festival,” he added.
The event is jointly organised by two industry bodies – Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).
“It is wonderful to have Times Network as presenting sponsor yet again,” said AAAI vice president and GroupM Media South Asia CEO Prasanth Kumar. “Goafest is a platform where great work is reflected and thought leadership is demonstrated. Having such an opportunity to be inspired and learn is incredibly valuable to all of us. We look forward to having yet another wonderful Goafest.”
According to the statement, the delegate registrations and Abby Award entries are now open and more details are available on www.goafest.com.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
