MAM
Goafest 2015: Arnab Goswami, Prasoon Joshi, JWT steal the show
GOA: It was raining beers, the sun scorched the land and the beach was calm. The scene was from one big ‘creative’ gathering in Goa. This creative lot has the power of changing the fate of a brand with a 30 second ad or one well crafted hoarding. Yes, we’re talking about the mighty Indian advertising frat, which had assembled for Goafest 2015 this past weekend.
The fest started on 9 April, 2015 and before lighting of the lamp, beer bottles were opened! Regardless of the high spirits, all keynotes saw huge attendance as more than 70 per cent of the ballroom was always occupied over the weekend, which is immense success for the organizers.
The seminars were followed by rain dances and a sailing competition in the afternoon, whereas the evening had everyone on tenterhooks as the Abby Awards were distributed. One after another, a creative piece found recognition as metals were distributed. The award ceremony was followed by an after-hours party.
Highlights of the event:
· Eminent speakers came and shared their thoughts and vision on the platform about various issues.
· Arnab Goswami’s session, on the second day, saw a packed auditorium for the first time, while his speech on stage was as always flamboyant; the counter reaction from a less known individual was a surprise. Whenever Goswami ended a sentence with a question mark, the man unceremoniously shouted from the audience. The banter went to that extent that organizers stopped the session and asked the man to leave the room. However, as soon as the issue was resolved, Goswami continued with his keynote.
· There were more number of females receiving awards as compared to the males. The women representation in Goafest indicated that Indian women were empowered with every skill, no matter the field.
· Prasoon Joshi was felicitated by the organizing committee and that was one of the greatest moments of the entire festival. He shared bits and bytes of his advertising journey and concluded by singing the song he wrote on Nirbhaya.
· The youngest CEO Suhash Gopinath shared his story how he became a CEO at such an early age and ignited the entrepreneurship fever in every youth present in the hall.
· Rejuvenating live performances from Indiva, Rodney and others got everyone dancing, while East India Comedy forced everyone to laugh.
· JWT with 35 metals lead the metals tally where as Linen Lintas won the solo Grand Prix.
Low notes of the event:
· While there were speakers of huge stature, the moderating quality was average as the moderator failed to get much out of the speakers.
· The gold and silver winners were invited on stage to receive metals but the ad or the creative piece they were credited for was abruptly displayed. On a gathering where the entire advertising fraternity was cherishing each other’s work, the entire creative piece should have been displayed uninterruptedly.
· The hosting was sub-standard. There were too many oops moments, where a lady was introduced as Mister and vice versa. During the award ceremony too, flaws were very much visible. For a fest of this magnitude, the standard cannot be compromised with.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
