Brands
Go Colors names Shraddha Kapoor as first brand ambassador
Women’s apparel brand launches comfort-first campaign to support its next growth phase
New Delhi: Stepping into a new stride, Go Colors has appointed Shraddha Kapoor as its first-ever brand ambassador, marking a major milestone as the women’s apparel brand looks to strengthen its connection with consumers and accelerate its next phase of growth.
The partnership comes after more than a decade of category building by Go Colors, which has grown into one of India’s leading women’s bottom wear brands with a network of over 750 exclusive brand stores nationwide. While the company first established itself with leggings, it has since expanded its portfolio to include trousers, denims, cargos, joggers, skirts, palazzos, culottes, athleisure and other everyday essentials.
The appointment reflects the brand’s evolving positioning around comfort-led fashion. According to the company, Kapoor’s authenticity, relatable personality and effortless style resonate with Go Colors’ core values of comfort, confidence and individuality.
The collaboration debuts with the Life Moves In Your Comfort Zone campaign, which turns the familiar phrase about stepping outside one’s comfort zone on its head. Instead, the campaign argues that confidence and self-expression begin with feeling comfortable in what you wear, reinforcing the brand’s belief that comfort empowers women to be their most authentic selves.
Commenting on the association, Shraddha Kapoor said, “Comfort has always been one of the biggest factors in how I choose what to wear. When you feel comfortable, you feel more like yourself. That’s what drew me to Go Colors. Beyond the incredible variety they offer, I love how every product starts with understanding what women actually want to wear every day. I’m excited to be part of a brand that’s redefining everyday fashion through comfort.”
Speaking about the announcement, Go Colors, chief marketing officer, Vatsal Koolwal said, “This is one of the biggest milestones in Go Colors’ journey. We’ve spent years building leadership in women’s bottom wear, and today we’re entering the next phase of our evolution. Our ambition is to build India’s most loved comfort-first apparel brand, where thoughtful design, superior fit and functional innovation come together to create products women genuinely enjoy wearing every day. Shraddha is the perfect partner for this journey because she embodies authenticity, relatability and effortless confidence, qualities that reflect the brand we’re building.”
The campaign will roll out across digital platforms, social media, outdoor advertising, retail outlets and other consumer touchpoints over the coming months. As Go Colors broadens its footprint and sharpens its brand identity, the partnership with Kapoor signals its ambition to make comfort not just a feature of its products, but the foundation of everyday fashion.
