MAM
GMR Sports signs up flagbearers to boost IPL team
MUMBAI: IPL franchise Delhi Daredevils, which did not have a good outing in the previous edition of the event, today unveiled its plans to engage with fans by signing on four flagbearers of daredevilry as Delhi Daredevils Supefans.
India’s only IronMan athlete Anuradha Vaidyanathan, the youngest Indian climber to summit three peaks beyond 8000m including Mount Everest, Arjun Vajpai, India’s only ultramarathon runner Arun Bhardwaj and the only Indian woman to ski her way to South Pole and Reena Kaushal Dharmshaktu were presented the Delhi Daredevils Supefans badge by GMR Sports Chairman Mr. Kiran K Grandhi.
GMR Sports head marketing Hemant Dua said the Superfans exhibit a similar Dare-to-Succeed approach to their respective pursuits as the Delhi Daredevils cricketers. “Daredevilry is an attitude that is developed over time and not an act of impulse. We want to showcase the fact that everyone can be a daredevil no matter which walk of life one is in. Our Superfans encompass a diverse range – from a housewife to a student, from a Government employee to an entrepreneur – but they all bound by the common thread of daredevilry.”
Dua elaborated on plans to connect with the entire spectrum of people in the region. “Our marketing campaign for the year will revolve around the banter between our cricketers and our diehard fans, through these Superfans,” he said. “These wonderful flagbearers of daredevilry will also take part in road shows through the year to inculcate this spirit among the people of the National Capital Region of Delhi. The Delhi Daredevils team belongs to this amazing city and wants to contribute to its overall development as a world class city.”
GMR Sports Head (Cricket) and Delhi Daredevils Mentor TA Sekar said that the players would benefit from an interaction with the four Super Fans. “Cricketers have always admired achievers from other walks of life. The Delhi Daredevils squad will draw from the experiences of the Super Fans and be able to imbibe some of the learning into their own approach to life in general and their cricket in particular”.
The four Super Fans expressed delight at being inducted into the Delhi Daredevils fold. Anuradha Vaidyanathan said speed is something that she could not live without – like the pace bowler Umesh Yadav. “Just like the Delhi Daredevils team, I love beating stereotypes black and blue,” she said. Teenager Arjun Vajpai said he enjoys watching the Daredevils as much as he love climbing. “I am proud of the Delhi Daredevils and I cheer for the team with the same passion that took to me the summit of Mount Everest,” he said.
Bhardwaj said that he would not miss tracking a Delhi Daredevils game. “I love watching its batsmen hit the ball out of the ground,” he said. Reena Kaushal Dharmshaktu sees similarities in her adventures to Virender Sehwag. “My passion for mountaineering is like what he has for his batting. My tryst with skiing is like his penchant to bowl as well,” she said.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
