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GMR Group led DIAL bags prestigious Hermes Platinum Award for its Social Media Campaign #CreatingTomorrowTogether
MUMBAI: GMR Group led DIAL announces its Platinum win at the Hermes Creative Awards 2018 under the Social Media campaign category for the campaign titled #CreatingTomorrowTogether. With the core objective to showcase the 25-year long journey of GMR Varalakshmi Foundation (GMRVF), the CSR wing of the GMR Group, the campaign was envisioned as an on-ground activity to garner attention towards the success of GMRVF with over 100 crore impressions across social media handles.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The Hermes awards are running over 20 years, with a total of 200 thousand entries coming from 100 plus countries. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.There were a total of 6,500 entries from the United States and 21 other countries for the Hermes Creative Awards 2018 competition.
The campaign #CreatingTomorrowTogether was conceptualized by Delhi based agency, Digiqom where they showcased the initiatives of the Foundation by engaging online communities, especially the blogging universe in the CSR space. The online success of the campaign can be attributed to intelligent use of live video streaming, highlighting the success stories of the individuals who have directly benefitted from the GMRVF initiatives.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
