Ad Campaigns
GM Modular unveils its third film of #Dadtested campaign
Mumbai: GM Modular, a leading manufacturer of fast-moving electronic goods, has unveiled a chirpy and innovative ad film as part of the latest #DADTESTED campaign. It features the father-daughter duo Suniel Shetty and Athiya Shetty with a narrative revolving around home automation systems that enhance comfort by personalising spaces and bring you closer to a modern and convenient lifestyle.
In this film, actor Suniel Shetty can be seen moving around the house enthusiastically and showing off his newly acquired magic skills to control lights, fans, blinds, etc. using a smartphone. Athiya is surprised to see her father operating home automation system effortlessly, and their fun banter in this third #DadTested Brand Film takes the fun quotient and congenial bond between the father-daughter duo a notch higher from the first #DadTested brand film, where Athiya had introduced Suniel Shetty to the world of home automation.
The campaign emphasises the advantages of embracing home automation, such as enhanced living experiences, advanced security features, and remote control of appliances.
Commenting on the same, GM Modular CEO Jayanth Jain stated, “We are excited to introduce this addition to the #Dadtested campaign. Through this ad film, our brand aims to convey the striking benefits of smart home automation in today’s fast-paced lifestyle: the convenience, security, and personalization features that come with it by automating tasks and creating an ambiance tailored to customers’ preferences, making daily life more comfortable, and providing greater control over home functions. One can leverage this technology to completely transform the way they interact with their homes, making it more convenient, smarter, and efficient.
There is a surge in demand for intuitive home automation tools, which will only increase in the forthcoming years. According to the Statista market forecast, the home automation market is expected to reach 52.4 percent by 2025, driven by the increasing adoption of connected technology across industries.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
