Ad Campaigns
GM Modular launches new campaign ‘Pyar Ki Roshni’
Mumbai: GM Modular electrical solutions manufacturer for modern living, launches a new Diwali campaign ‘Pyaar ki Roshni’. This heartwarming ad beautifully captures the essence of family togetherness during the festive season, showcasing the way simple lights can add a mesmerising new dimension to the Diwali celebration.
The Ad campaign is directed by the renowned filmmaker Joe Rajan, and the title track is sung by the Bollywood singer, Javed Ali. The campaign features the immensely talented actors Nandish Sandhu and Nikita Dutta bringing the festive narrative to life. GM Modular ad campaign effectively highlights the triumph of light over darkness and the homecoming of diverse faiths.
The campaign was successfully launched by Shri. Eknath ji Shinde, honourable chief minister, Maharashtra during the GM Navratri celebrations. The ad essentially pictures the family, planning the house decorations with lights to bring a ray of positivity and happiness. GM’s varied range of lights, right from strip lights to the enormous festive decoration lights, are well designed to give a modern look to the space.
“We at GM believe in enriching lives through various innovations and this Diwali we aim to enhance the festive experience for families across the country. We have a huge range of decorative lights that will help you transform your place and keep you festive-ready. Moreover, Diwali is an extremely important festival and through this campaign, we want to convey the spirit of celebration and togetherness with family. ” -GM Modular CEO & MD Jayanth Jain stated.
GM Modular has always been at the forefront of providing cutting-edge electrical solutions, and this campaign is a testament to their commitment to enhancing the lives of their customers. With a wide range of products that combine functionality, safety and reliability, GM Modular continues to be the preferred choice for every household.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
