Ad Campaigns
Glucon D & MY FM launch “Thakaan Gone, Energy On” in Ahmedabad
Mumbai: In a heart-warming initiative to support the unsung heroes battling the sweltering heat while ensuring smooth traffic flow, Glucon D and MY FM collaborated to launch “Thakaan Gone, Energy On” in Ahmedabad. Presented by Glucon D and powered by 94.3 MY FM, with the backing of the Ahmedabad Traffic Police, this initiative aimed at providing much-needed refreshment, hydration & energy to the dedicated on-duty traffic policemen.
Amidst soaring temperatures, the initiative kicked off with a ceremonial inauguration at the Police Commissioner’s office in Ahmedabad. The event was graced by esteemed dignitaries including police commissioner Gyanendra Singh Malik, JCP Traffic Ahmedabad Narendra Chaudhary, and DCP Traffic Shafin Hasan, alongside the entire team of MY FM.
This initiative was spread across 15 days catching millions of eyeballs, reaching 20000 Ahmedabadis with a refreshing glass of Glucon D, 3000 traffic policemen every afternoon across 60 major crossroads. This initiative also garnered a cumulative reach of over five million people on social media videos grabs during the campaign.
One of the highlights of the activity came when the Glucon D branded truck visited thousands of on-duty traffic enforcers stationed around the Narendra Modi Cricket Stadium during the IPL playoffs last month. Glucon D seized the opportunity to extend its support to thousands of dedicated officers ensuring that they remain energized and hydrated throughout their duty hours.
The core concept revolved around serving chilled glasses of Glucon D to the on-duty traffic police personnel apart from commuting Ahmedabadis, offering instant energy and hydration to combat the scorching heat.
Through “Thakaan Gone, Energy On” GLUCON D not only provided physical refreshment but also boosted morale and recognised the tireless efforts of those who keep Ahmedabad moving safely.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
