Ad Campaigns
Glucon D & MY FM launch “Thakaan Gone, Energy On” in Ahmedabad
Mumbai: In a heart-warming initiative to support the unsung heroes battling the sweltering heat while ensuring smooth traffic flow, Glucon D and MY FM collaborated to launch “Thakaan Gone, Energy On” in Ahmedabad. Presented by Glucon D and powered by 94.3 MY FM, with the backing of the Ahmedabad Traffic Police, this initiative aimed at providing much-needed refreshment, hydration & energy to the dedicated on-duty traffic policemen.
Amidst soaring temperatures, the initiative kicked off with a ceremonial inauguration at the Police Commissioner’s office in Ahmedabad. The event was graced by esteemed dignitaries including police commissioner Gyanendra Singh Malik, JCP Traffic Ahmedabad Narendra Chaudhary, and DCP Traffic Shafin Hasan, alongside the entire team of MY FM.
This initiative was spread across 15 days catching millions of eyeballs, reaching 20000 Ahmedabadis with a refreshing glass of Glucon D, 3000 traffic policemen every afternoon across 60 major crossroads. This initiative also garnered a cumulative reach of over five million people on social media videos grabs during the campaign.
One of the highlights of the activity came when the Glucon D branded truck visited thousands of on-duty traffic enforcers stationed around the Narendra Modi Cricket Stadium during the IPL playoffs last month. Glucon D seized the opportunity to extend its support to thousands of dedicated officers ensuring that they remain energized and hydrated throughout their duty hours.
The core concept revolved around serving chilled glasses of Glucon D to the on-duty traffic police personnel apart from commuting Ahmedabadis, offering instant energy and hydration to combat the scorching heat.
Through “Thakaan Gone, Energy On” GLUCON D not only provided physical refreshment but also boosted morale and recognised the tireless efforts of those who keep Ahmedabad moving safely.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
