MAM
Global offshore outsourcing meet on 23-24 April
MUMBAI: Well, the results of big guns Wipro and Infosys may not have been inspiring, but business process outsourcing still evokes a lot of interest amongst the IT fraternity.
The first ever Global Offshore Outsourcing Summit 2003 (GOOS2003) will be held in Mumbai on 23-24 April at the JW Marriott, Mumbai. A press release states that the intent is to showcase India’s outsourcing strengths in US$ 200 billion global outsourcing marketplace.
GOOS 2003 will address several issues through ten carefully designed, thought- provoking sessions spread over two days with over thirty speakers from all over the world. Accomplished speakers from companies such as AHI, Convergys, Ernst & Young, Fleet Bank, Chase, Gartner, GE, Infosys, JP Morgan, Mckinsey, Msource, SITEL, Spectramind, Tracmail, VIEW Group amongst others will participate.
The summit, organised by the Indo-American Chamber Of Commerce (IACC), is expected to be a platform for global customers and India-based BPO companies to understand and highlight the finer aspects of global outsourcing business. GOOS2003 also presents an opportunity to showcase the competitive advantages of the Indian BPO companies to the customers in the US, the release adds.
IACC president – WIC Farokh T Balsara was quoted in the release as saying: “Through this summit, IACC wants to project India not just as a significantly lower cost outsourcing option for US companies, but also as a destination with reliable infrastructure and best-in-class quality of service.”
Conference chair and VIEW group country head Gopal Jain says that the conference will demonstrate that Indian BPO companies are making rapid strides in terms of moving up the value chain. “The summit will also attempt to address the various concerns raised in the recent past relating to protectionist measures in the US, geopolitical concerns that hamper global trade flows, and questions on India’s ability to move up the value chain,” he added.
Ernst & Young, the knowledge partners for this summit, will present the findings of the survey they have been conducting on offshore outsourcing in India.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
