Brands
Global Eagle Ent to provide satellite-based in-flight entertainment to Jet Airways
NEW DELHI: Global Eagle Entertainment Inc. – worldwide provider of aircraft connectivity systems, operations solutions and media content to the travel industry – has entered into a partnership with Jet Airways to provide inflight entertainment (IFE) streaming service and KU based internet connectivity aboard the global airline’s fleet of B737 NG aircraft.
Jet Airways, which operates more than 300 flights to 73 destinations worldwide, selected Global Eagle Entertainment in a fiercely competitive IFE market based, in part, on its 10-year content delivery alliance and experience with GEE.
During Q2 2016, the Los Angeles-based GEE will provide Jet Airways with its Airtime IFE streaming solution, with a clear roadmap for migration to full broadband satellite connectivity. GEE will equip Jet Airways aircraft with digital rights management (DRM) technology, in-cabin servers and WiFi routers, enabling the proven Airtime streaming platform to deliver movies, TV shows, music and other content directly to passengers’ laptops, tablets and smart phones.
GEE chief commercial officer Walé Adepoju said, “GEE is honoured to expand our long-term partnership with Jet Airways, an innovative airline keenly focused on elevating the passenger experience and a true leader across the exciting Asian region.By deploying GEE’s Airtime IFE streaming solution across its growing fleet, Jet Airways can deliver a broad range of entertainment content to passenger’s personal devices with an eye on full blown satellite connectivity aboard future flights.”
“GEE has clearly demonstrated a deep understanding of our business over the past decade, providing the content at the core of our passenger entertainment experience. Jet Airways is now moving to GEE’s integrated IFE solution capable of streaming a broad range of content to our passengers’ own devices and providing a clear path to our future connectivity needs,” said Jet SVP – commercial Gaurang Shetty. “We look forward to growing our partnership with GEE and, in turn, enhancing our passenger experience across our global fleet.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
