MAM
Global Advertisers wins ‘Customer Engagement Award’
MUMBAI: Global Advertisers, pioneer in the outdoor industry has been bestowed with Customer Engagement Award for “Excellence in Out-of-Home Effectiveness’ during the sparkling function of 2nd Asian Customer Engagement Forum & Awards at ITC Grand Central Hotel, Mumbai.
The award aims to honor the best practices of all the sectors including countries such as India, Sri lanka and GCC countries. “It’s a moment of great pride for us. We are thankful to the jury members who recognized our efforts in bringing innovative solution for the Indian Outdoor Advertising industry,” said , Sanjeev Gupta, MD, Global Advertisers on winning the award.
The Customer Engagement Team shortlisted the Global Advertisers on executing industry’s first – corridor branding campaigns and creating the Asia’s biggest hoarding i.e. 140 x 120 at Bandra. Adding to this, Global’s much flexible approach, Client servicing records, 24 x 7 monitoring, adaptability for last minute changes, easy payment agreement, excellent mix-media plans and after sales services, convinced the jury members of the award. With its two decades of experience, Global understands how to serve the clients in best way by giving excellent services to clients and ensuring great returns for their brand within their budget.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
